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Colorful door hangers offer an effective marketing strategy for marketing new services to your customer and to neighbors to acquire new prospects. When your service people are doing work in the neighborhood, you save postage costs by having your service people deliver the door hanger to neighbors of your customer while they are in the neighborhood. The other advantage to door hangers is that there is no envelope to open so your message starts working instantly. Remember, repetition is the key to success in advertising.

Your best return will come from delivering your message to the same target market over and over again.  To design your door hanger for best results, give it the glance test. Does your main benefit or message jump out at you at a glance? For best results, your headline and photograph should both work together to support your main message. Your door hanger must contain a hook or something to lure the customer to take action, like a special offer. Next think about how you are going to generate trust and confidence. In order for the door hanger to do its job, you must offer a visible and easy call to action. The more choices you offer the better; consider offering all of the following: A convenient website, the phone with a person available to answer the incoming calls, and a return card. Last, make sure the design reflects your image and not to put too much detailed copy into the door hanger. Remember, your goal is to create a prospect so you have an opportunity to make a sale. To see hundreds of ideas for door hangers see sample ideas.


Consider using full color lawn signs as an alternative to door hangers to promote your services to neighbors. Flyers or postcards (stuffed in weather protect ant clear plastic door hanger bags) can be utilized for the same purpose. Colorful stuffers left with your invoice at the door in a clear plastic door hanger bag can also be a very effective marketing strategy to sell add on services to your existing customers.

For additional educational marketing ideas see Resources.

RND has serviced over 30,000 outdoor home service businesses with effective marketing tools.  To review our efficient manufacturing process, from the design of your product through shipping, see how-it works.